Place Marketing in Shrinking Europe
Some Geographical Notes
Bibliographic Data
| ID | 10834559 |
|---|---|
| Authors | Gert‐jan Hospers (0000-0002-7569-7354, University of Twente, corresponding author) |
| Year | 2011 |
| Volume | 102 |
| Issue | 3 |
| Pages | 369-375 |
| Publication date | 2011-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tijdschrift voor Economische en Sociale Geografie (JOURNAL) |
| Journal identifiers | ISSN: 0040-747X • E-ISSN: 1467-9663 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1467-9663.2011.00672.x |
| OpenAlex | W1896024018 |
| Language | EN |
| Citations received | 20 |
| References cited | 15 |
One third of Europe's regions is confronted with a shrinking population: they are losing inhabitants due to ageing, low fertility and brain drain. To turn the tide, many local authorities invest in place marketing aimed at attracting new residents and firms. This paper deals with the question as to how useful place marketing to beat demographic shrinkage really is. Theoretical and empirical insights from geography (e.g. place fuzziness, sense of place and locational inertia), are used to argue that there are limits to place marketing to attract newcomers. To illustrate this argument, some examples and data from European territories are presented. We conclude that it is more useful for Europe's shrinking territories to focus on ‘warm’ marketing that tries to retain rather than to attract place customers
Argument (complex analysis · Business · Economic geography · European union · Focus (optics · Geography · International trade · Political science · Population · Resizing · Sociology · Cultural Industries and Urban Development · Marketing · Migration, Aging, and Tourism Studies · Urbanization and City Planning
Policy Responses to Urban Shrinkage
Emotion and place promotion
Human Capital, Skills, and Uneven Intraurban Employment Growth
Place and mobility in Italian artist residencies
Conceptualizing demographic shrinkage in a growing region – Creating opportunities for spatial practice
Between identity and reputation
Shrinking municipalities and their budgetary revenues on the example of the Warmian-Masurian Voivodeship in Poland
Influences on citizens’ policy preferences for shrinking cities
Housing names to suit every taste
Promoting Swedish countryside in the Netherlands
Rural to urban long-distance commuting in Sweden
Demographic and morphological shrinkage of urban neighbourhoods in a post-socialist city
Assessing roles and strategies of public sector stakeholders in an evolving (lifestyle) migration industry
Exploring the factors affecting regional land development patterns at different developmental stages
Pathways to a resilient future
The effectiveness of place brand communication
Immigrant attraction through place branding? Evidence of city-level effectiveness from Canada’s London
Making News
Behind the Scenes of Place Branding
Exploring Synergies between Place Branding and Agricultural Landscape Management as a Rural Development Practice
Competitive Identity
Borders, bridges and branding
Repeat migration, information costs, and location-specific capital
The migration of technical workers
City Branding
Place Promotion, Economic Location and the Consumption of City Image
Place Reinvention
Promoting rural municipalities to attract new residents
| Unique citing works | 20 |
|---|---|
| Citations per year | 1.43 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 20 |