The lost postcard technique
Formal aspects of the message as legibility indices of social perception
Bibliographic Data
| ID | 10900995 |
|---|---|
| Authors | Christiane Gillièron (University of Geneva, corresponding author) |
| Year | 1987 |
| Volume | 17 |
| Issue | 3 |
| Pages | 367-371 |
| Publication date | 1987-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0046-2772 • E-ISSN: 1099-0992 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/ejsp.2420170312 |
| OpenAlex | W1964202104 |
| Language | EN |
| References cited | 4 |
The return rate of lost postcards was hypothesized to depend upon the precision of the image that the finder can form of the relationship sender‐recipient, Signature and length of the message were taken as indices and confirmed this role in two studies using a representative design
Advertising · Communication source · Legibility · Perception · Signature (topology) · Statistics · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology
| Highly cited | No |
|---|