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Divergence vs. ambivalence

Effects of personal relevance on minority influence

Bibliographic Data

ID10901557
AuthorsAngelica Mucchi‐Faina (University of Perugia, corresponding author), Giancarla Cicoletti (University of Perugia)
Year2006
Volume36
Issue1
Pages91-104
Publication date2006-01-01
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Social Psychology (JOURNAL)
Journal identifiersISSN: 0046-2772 • E-ISSN: 1099-0992
PublisherWiley (PUBLISHER • GB)
DOI10.1002/ejsp.278
OpenAlexW2141178284
LanguageEN
Citations received5
References cited37

According to the literature on social influence, a minority source can induce two main cognitive processes: validation and divergence. The aim of the present study was to determine if the two processes are jointly or alternatively activated. We hypothesized that the process stimulated by the minority source would be different according to the personal relevance of the issue for the participants. Specifically, we predicted that a minority would induce more validation (i.e. ambivalent thoughts about the issue) in the low relevance condition rather than in the high relevance condition. On the other hand, the minority would produce more divergence (i.e. alternative proposals) in the high relevance condition rather than in the low relevance condition. Two experiments in which the participants were exposed to a counter‐attitudinal message of a minority or a majority supported these predictions. Moreover, in Study 1 evidence has also been found that a minority source fosters more pertinent (but not more original) proposals in the high relevance condition rather than in the low relevance condition, whereas in Study 2 ambivalence (other than divergence) appeared to be correlated with, but not a significant mediator of, indirect influence. The implications of these findings for minority influence theory are discussed. Copyright © 2006 John Wiley & Sons, Ltd

Ambivalence · Cognition · Divergence (linguistics) · Political science · Relevance (law) · Cultural Differences and Values · Opinion Dynamics and Social Influence · Psychology · Social and Intergroup Psychology · Social Psychology

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Citations per year0.26
Citation span2007 - 2014 (8)
Highly citedNo

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