Studies on latent influence by the spectrometer method I

The impact of psychologization in the case of conversion by a minority or a majority

Bibliographic Data

ID10901964
AuthorsSerge Moscovic (École des Hautes Études en Santé Publique, corresponding author), Bernard Personnaz (corresponding author)
Year1986
Volume16
Issue4
Pages345-360
Publication date1986-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Social Psychology (JOURNAL)
Journal identifiersISSN: 0046-2772 • E-ISSN: 1099-0992
PublisherWiley (PUBLISHER • GB)
DOI10.1002/ejsp.2420160404
OpenAlexW2049075133
LanguageEN
Citations received10
References cited19

The effects of psychologization on the conversion phenomenon were studied for cases where influence was exerted either by a minority or by a majority. In a 2×2×3 ANOVA design (minority source versus majority source, personality versus aesthetics, phases) 48 subjects are faced with a confederate who represents either 18.2 per cent or 81.8 per cent of a population and consistently responds green when an objectively blue slide is shown. Colour perception is said to be associated with either aesthetic or personality factors. The prediction is in this last case that psychologization of the majority induces conversion of the subjects, while psychologization of the minority stands in the way of this latent influence. Influence is measured by four response levels for each trial of the three phases (pre‐influence, post‐influence in the presence or in the absence of the influence source). Manifest influence is measured in terms of the Subjects' Judgements and by the way in which they adjust their stimulus colour perception, as determined with the help of a spectrometer. The latent influence is reflected by the subjects' judgements about the colour of the afterimage upon presentation of the stimulus, as measured on a nine‐point scale and with the help of spectral adjustments of this afterimage. The subjects having been influenced without being aware of their conversion shows up in the shifts toward green or the complementary colour of green. Results indicate a cross‐over for the effect of indirect influence. Under the personality condition, psychologization has the anticipated effect. The majority is the only one to produce a conversion. The attenuating effect of minority influence again manrfests itserf (Mugny and Papastamou, 1980). Under the aesthetic condition, non‐psychologization also induces latent and perceptive shifts, but they go in the opposite direction and coincide closely with other results (Moscovici and Personnaz, 1980; Personnaz, 1981). In this condition, only the minority exerts an influence on all three levels

Afterimage · Audiology · Cognitive psychology · Perception · Personality · Population · Stimulus (psychology) · Artificial Intelligence · Color perception and design · Demography · Psychology · Social Psychology

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