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Achieving Senior Tourists’ Active Aging Through Value Co–creation

A Customer-Dominant Logic Perspective

Bibliographic Data

ID10919862
AuthorsDaisy X F Fan (0000-0002-5247-8394, Bournemouth University), Dimitrios Buhalis (0000-0001-9148-6090, Bournemouth University), Evangelia Fragkaki (Bournemouth University), Yun-Ru Tsai (0000-0002-0934-7671, National Chiayi University, corresponding author)
Year2025
Volume64
Issue2
Pages427-443
Publication date2025-02-01
Open AccessYes
TypeARTICLE
VenueTravel Research Bulletin (JOURNAL)
Journal identifiersISSN: 0147-2399 • E-ISSN: 1552-6763
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00472875231214733
OpenAlexW4390340236
LanguageEN
Citations received15
References cited55

Senior tourists have their own travel behaviors and preferences and require specific resources from the tourism industry and the broader society. This study adopts customer-dominant logic to understand how participating in tourism activities can support seniors in co-creating values toward active aging. Interviews were conducted with 31 senior tourists and 16 tourism and hospitality service providers. Six value themes were identified from the interviews, namely, enjoyment, connectedness, mental vitality, independence, sense of belonging, and self-esteem. The six values were categorized into functional, social, and spiritual dimensions. A value co-creation nexus was developed with continuum- and development-oriented active aging as the two extremes. This nexus highlighted the differentiated efforts exerted by co-creators to create value and identified the value co-creation routines of stakeholders, their corresponding values, and their facilitators. Value co-creation activities were introduced into active aging with tourism as the context. The findings of this study can support the management of tourism services, promote inclusiveness in society, and aid in government policy making

Business · Co-Creation · Context (archaeology) · Hospitality · Hospitality industry · Nexus (standard) · Political science · Public relations · Service (business) · Service-dominant logic · Sociology · Tourism · Value (mathematics) · Vitality · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Marketing · Service and Product Innovation

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Citations per year15
Citation span2025 - 2026 (2)
Highly citedNo

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