Representing the Sportsperson
Television Advertisements and the Evolution of Sports Discourse in India
Bibliographic Data
| ID | 11016204 |
|---|---|
| Authors | Sonal Jha (0000-0003-2935-995X, Department of Humanities and Social Sciences, Indian Institute of Technology, Kanpur, India, corresponding author) |
| Year | 2019 |
| Volume | 42 |
| Issue | 4 |
| Pages | 623-637 |
| Publication date | 2019-07-04 |
| Open Access | No |
| Type | ARTICLE |
| Venue | South Asia Journal of South Asian Studies (JOURNAL) |
| Journal identifiers | ISSN: 0085-6401 • E-ISSN: 1479-0270 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00856401.2019.1616434 |
| OpenAlex | W2955606847 |
| Language | EN |
| Citations received | 1 |
This paper follows a call for a new direction for sports studies in India, orienting it towards the field of cultural studies. It focuses on the representation of the figure of the sports celebrity in television advertising in India from the 1980s to the present, establishing the various kinds of representations of this figure, and proceeds to a historical analysis of the changes that these representations have undergone over time. It also argues that the evolution of the celebrity sportsperson, and the meanings attached to this figure, can help in tracing larger changes in sports discourse in India
Advertising · Field (mathematics · Media studies · Political science · Politics · Representation (politics · Sociology · Television advertising · Tracing · Computer Science · History · Law · Mathematics · Media, Gender, and Advertising · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |