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Reaching Spanish-Speaking Smokers

State-Level Evidence of Untapped Potential for QuitLine Utilization

Bibliographic Data

ID11021040
AuthorsEmily K Burns (0000-0002-9532-5339, The authors are with the Colorado School of Public Health, University of Colorado Denver, Aurora, CO.), Arnold H Levinson (0000-0003-3167-0384, The authors are with the Colorado School of Public Health, University of Colorado Denver, Aurora, CO.)
Year2010
Volume100
IssueS1
PagesS165-S710
Publication date2010-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2009.166322
PMID20147692
PMCIDPMC2837452
OpenAlexW2142322278
LanguageEN
Citations received1
References cited18

Objectives. We examined the effects of a Spanish-language media campaign on the reach and outcomes of a state-sponsored QuitLine among Latino smokers. Methods. In this quasiexperimental (2-group, pre–post) study, we analyzed data from Colorado QuitLine callers before (April–August 2007) and during (September–November 2007) the media campaign. Call volume, service utilization, and quit rates at 7-month follow-up were compared between Latino (n = 243) and non-Latino (n = 527) callers. Results. QuitLine calls increased among Latinos during the campaign by 57.6% (1169 vs 1842 in 3-month periods). Compared with precampaign Latino study respondents, Latino respondents during the campaign were significantly younger (younger than 45 years), more often Spanish speaking, uninsured, and less educated. Among Latino enrollees, program completion and nicotine replacement therapy use were similar before and during the campaign, and quit rates during the campaign improved marginally to significantly (7-day abstinence: 29.6% vs 41.0%, P = .07; 6-month abstinence: 9.6% vs 18.8%, P = .04). Conclusions. A well-designed, statewide Spanish-language media campaign increased QuitLine reach and improved cessation outcomes among a young Latino population of low socioeconomic status. QuitLine-supported cessation can be increased among these smokers

Abstinence · Environmental health · Nicotine replacement therapy · Population · Psychiatry · Quitline · Smoking cessation · Socioeconomic status · Demography · Digital Mental Health Interventions · Medicine · Smoking Behavior and Cessation · Substance Abuse Treatment and Outcomes

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Unique citing works1
Citations per year0,08
Citation span2014 - 2014 (1)
Citation velocityhistorical
Highly citedNo

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