CHANGES in SKIN Tanning Attitudes Fashion Articles and Advertisements in the Early 20th Century

Bibliographic Data

ID11022345
AuthorsJo M Martin (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Jessica M Ghaferi (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Deborah L Cummins (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Adam J Mamelak (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Chrys D Schmults (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Mona Parikh (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Lark-Aeryn Speyer (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Alice Chuang (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Hazel V Richardson (Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), David Stein (0000-0001-9205-6471, Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...), Nanette J Liégeois (0000-0001-5002-1799, Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh...)
Year2009
Volume99
Issue12
Pages2140-2146
Publication date2009-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2008.144352
PMID19846688
PMCIDPMC2775759
OpenAlexW2001327907
LanguageEN
Citations received8
References cited30

Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These findings demonstrate a clear shift in attitudes toward tanned skin during this period

Advertising · Bazaar · Business · Dermatology · Fashion and Cultural Textiles · History · Medicine · Skin Protection and Aging

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