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Implementation of condom social marketing in Louisiana, 1993 to 1996

Bibliographic Data

ID11023477
AuthorsDeborah A Cohen (0000-0002-6016-8126, Louisiana State Department of Health and Hospitals), Thomas A Farley (0000-0003-2307-6019), Jean Roger Bedimo-Etame, Richard Scribner, W Ward, C Kendall (0000-0002-0794-4333), C L Kendall, J Rice (0000-0003-1843-1194), Janet C Rice
Year1999
Volume89
Issue2
Pages204-208
Publication date1999-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.89.2.204
PMID9949750
OpenAlexW2006649862
LanguageEN
Citations received20
References cited10

OBJECTIVES: This article describes the implementation and impact of the first statewide condom social marketing intervention in the United States. METHODS: A statewide social marketing program made condoms freely available in 93 public health clinics, 39 community mental health centers, 29 substance abuse treatment sites, and more than 1000 businesses in neighborhoods with high rates of sexually transmitted diseases (STDs) and HIV. Surveys about condom use were conducted annually. RESULTS: Between 1994 and 1996, more than 33 million condoms were distributed without significant opposition. Over time, self-reported condom use at the last sexual encounter increased among African American women (from 28% in 1994 to 36% in 1996), particularly African American women with 2 or more sex partners (from 30% to 48%). Condom use at the last sexual encounter increased among African American men (from 40% in 1994 to an average of 54% in 1996). The number of reported sex partners did not increase. CONCLUSIONS: Condom social marketing can be successfully implemented in the United States. The widespread availability of free condoms is associated with increased condom use, particularly among persons at high risk for STDs and HIV

Condom · Environmental health · Family medicine · Family planning · Human immunodeficiency virus (HIV) · Intervention (counseling) · Population · Psychiatry · Public health · Research methodology · Social marketing · Sociology · Adolescent Sexual and Reproductive Health · Demography · HIV/AIDS Research and Interventions · Medicine · Nursing · Sex work and related issues · Gerontology

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    John L Peterson, Roger Bakeman et al.•Culture Health & Sexuality•2003

  • Effects of Social Marketing

    Open Access•Michael D Basil•2012

  • Structural interventions in public health

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Unique citing works20
Citations per year0,74
Citation span1999 - 2016 (18)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 19

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