Short-Term Impact Evaluation of a Social Marketing Campaign to Prevent Syphilis Among Men Who Have Sex With Men
Bibliographic Data
Objectives. We carried out an independent short-term impact evaluation of a social marketing campaign designed to reduce syphilis infections among men who have sex with men in south Florida in 2004. Methods. Venue-based surveys were conducted shortly after the campaign began and 6 months later to assess changes in exposure to campaign materials, awareness, knowledge about syphilis, perceptions of risk, sexual behavior, clinic visits, and testing and treatment for syphilis among participants. Results. Exposure to social marketing campaign materials increased from 18.0% at baseline to 36.5% at follow-up (P Conclusions. None of the campaign objectives were fully met. The interventions were insufficient to produce a significant impact among men who have sex with men in south Florida
Environmental health · Family medicine · Human immunodeficiency virus (HIV) · Men who have sex with men · Miami · Psychiatry · Psychological intervention · Public health · Social marketing · Syphilis · Adolescent Sexual and Reproductive Health · Demography · HIV/AIDS Research and Interventions · Medicine · Nursing · Syphilis Diagnosis and Treatment · Gerontology
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| Citations per year | 0.44 |
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| Citation span | 2010 - 2022 (13) |
| Highly cited | No |