Children's ability to evaluate television commercial messages for sugared products
Bibliographic Data
| ID | 11025673 |
|---|---|
| Authors | A M Lambo (corresponding author) |
| Year | 1981 |
| Volume | 71 |
| Issue | 9 |
| Pages | 1060-1062 |
| Publication date | 1981-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.71.9.1060 |
| PMID | 7270775 |
| OpenAlex | W2100513375 |
| Language | EN |
| References cited | 9 |
A study of the ability of 120 children to evaluate the cariogenic potential of products presented in commercial television messages was undertaken. Each child was shown commercials for sugar-containing products. The results indicated: 1) grade-related differences exist in a child's ability to evaluate products; 2) no differences between socioeconomic status groups were found in a child's ability to evaluate products; 3) a weak relationship between the level of dental health knowledge and ability to evaluate the products
Advertising · Business · Environmental health · Population · Socioeconomic status · Digital Communication and Language · Health Literacy and Information Accessibility · Medicine · Psychology
| Highly cited | No |
|---|