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Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample

Bibliographic Data

ID11028879
AuthorsDavid G Altman (0000-0002-7183-4083, Wake Forest University), Douglas W Levine, R Coeytaux, J Slade, Jonathan H Slade (0000-0002-5026-4229), R Jaffe (0000-0002-6115-2978)
Year1996
Volume86
Issue11
Pages1590-1593
Publication date1996-11-01
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.86.11.1590
PMID8916525
OpenAlexW2018556168
LanguageEN
Citations received28
References cited6

OBJECTIVES: The purpose of this study was to examine whether youth participation in tobacco promotion campaigns is associated with susceptibility to tobacco use. METHODS: Data were collected from telephone interviews of a national random sample of 1047 adolescents 12 to 17 years of age. RESULTS: A proportional odds model was used to estimate the effects of age, gender, presence of a tobacco user in the household, awareness of tobacco promotions, knowledge of a young adult or adolescent friend owning a promotional item, participation in tobacco promotions, and receipt of free tobacco samples or direct mail from tobacco companies on susceptibility to tobacco use. All of the covariates, except for receiving direct mailings and knowing a young adult friend who owned a promotional item, were significantly associated with susceptibility. CONCLUSIONS: There is a strong association between an awareness of and involvement with tobacco promotions and being susceptible to tobacco use or a user of tobacco products

Advertising · Business · Environmental health · Health promotion · Logistic regression · Odds · Odds ratio · Political science · Population · Promotion (chess) · Public health · Receipt · Telephone survey · Tobacco product · Tobacco use · Young adult · Global Public Health Policies and Epidemiology · Medicine · Pharmaceutical industry and healthcare · Smoking Behavior and Cessation · Gerontology

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Citations per year1
Citation span1998 - 2025 (28)
Highly citedNo

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