An Analysis of Messages About Tobacco in Military Installation Newspapers

Bibliographic Data

ID11029254
AuthorsC Keith Haddock (0000-0002-4885-8335, C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.), L Carrie Parker (C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.), Lindsay Parker (Saint Luke's Hospital), Jennifer Taylor (0000-0002-7133-2913, Saint Luke's Hospital), Jennifer E Taylor (C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.), Walker S C Poston (0000-0002-6610-3649, C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.), Harry A Lando (0000-0002-7519-4810, Saint Luke's Hospital), Harry Lando (C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.), G Wayne Talcott (0000-0002-5954-4921, C. Keith Haddock, L. Carrie Parker, Jennifer E. Taylor, and Walker S. C. Poston are with the University of Missouri, Kansas City, and the Mid America Heart Institute, Saint Luke’s Hospital, Kansas City. Harry Lando is with the University of Minnesota, Minneapolis. Col G. Wayne Talcott is with Brooks Air Force Base, Texas.)
Year2005
Volume95
Issue8
Pages1458-1463
Publication date2005-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2004.048454
PMID16043672
PMCIDPMC1449381
OpenAlexW2033195792
LanguageEN
Citations received2
References cited14

Objectives. We sought to gauge the relative attention that tobacco control receives in military newspapers by comparing coverage of tobacco use with that of other health topics of importance to the military. Methods. We examined tobacco-related articles and industry advertisements in 793 newspapers published during 1 year at 16 representative military installations (4 Air Force, 6 Army, 2 Marine, 4 Navy). Newspaper content was coded with a standardized coding manual developed through previous research. Results. Tobacco use received the fewest instances of coverage and the least print space in military installation newspapers of all the health topics examined. The primary “message frame” used in tobacco control articles was that smokers are putting themselves at health risk, a theme that has not been found to have a strong effect on smokers. Nearly 10% of the newspapers contained tobacco advertisements. Conclusions. Tobacco control messages are underrepresented in military installation newspapers compared with other health issues. Furthermore, military newspapers send mixed messages to military personnel by providing advertisements for tobacco while also claiming that tobacco use is harmful

Advertising · Business · Content analysis · Environmental health · Navy · Newspaper · Pathology · Political science · Public health · Social science · Sociology · Tobacco control · Law · Medicine · Nicotinic Acetylcholine Receptors Study · Occupational Health and Performance · Smoking Behavior and Cessation

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