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Smokers' knowledge and understanding of advertised tar numbers

Health policy implications

Bibliographic Data

ID11029646
AuthorsJ B Cohen (0000-0001-6890-5218)
Year1996
Volume86
Issue1
Pages18-24
Publication date1996-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.86.1.18
PMID8561236
OpenAlexW2153865568
LanguageEN
Citations received15
References cited4

OBJECTIVES. This article examines health policy implications of providing smokers with numerical tar yield information in cigarette advertising. METHODS. Results of a national probability telephone survey regarding smokers' knowledge and understanding of numerical tar yields and deliveries are reported. RESULTS. Few smokers knew the tar level of their own cigarettes (the exception being smokers of 1- to 5-mg tar cigarettes), and a majority could not correctly judge the relative tar levels of cigarettes. Smokers were unsure whether switching to lower-tar cigarettes would reduce their personal health risks. Many smokers relied on absolute numbers in making trade-offs between number of cigarettes smoked and their tar levels, thus confusion machine-rated tar-yields with actual amounts ingested. CONCLUSIONS. The wisdom of the present method of providing tar and nicotine numbers in ads and recommendations for modifying the test protocol are now under discussion. This research indicates that these tar numbers and their implications are poorly understood. The paper recommends revisions in tar ratings to make them more useful and a required statement on cigarette packages to more explicitly relate tar levels to major health risks

Confusion · Environmental health · Nicotine · Political science · Psychiatry · Statement (logic) · tar (computing) · Computer Science · Data-Driven Disease Surveillance · Global Public Health Policies and Epidemiology · Law · Medicine · Psychology · Smoking Behavior and Cessation

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Unique citing works15
Citations per year0,58
Citation span2000 - 2021 (22)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 15

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