East Los High

Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans

Bibliographic Data

ID11031077
AuthorsHua Wang (0000-0001-8396-809X, Hua Wang is with the Department of Communication and the Department of Community Health and Health Behavior, University at Buffalo, The State University of New York. Arvind Singhal is with the Department of Communication, The University of Texas at El Paso, and the Faculty of Business Administration, Hedmark University College, Rena, Norway.), Arvind Singhal (0000-0001-7058-3932, Hua Wang is with the Department of Communication and the Department of Community Health and Health Behavior, University at Buffalo, The State University of New York. Arvind Singhal is with the Department of Communication, The University of Texas at El Paso, and the Faculty of Business Administration, Hedmark University College, Rena, Norway.)
Year2016
Volume106
Issue6
Pages1002-1010
Publication date2016-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2016.303072
PMID27077336
OpenAlexW2337068139
LanguageEN
Citations received31
References cited18

Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracking (2013–2014), an online viewer survey (2013), and a laboratory experiment (El Paso, TX, 2014) for season 1 program evaluation. We found that East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally sensitive transmedia edutainment programs are a promising health promotion strategy for minority populations and warrant further investigation

Entertainment · Environmental health · Health promotion · Political science · Politics · Population · Promotion (chess) · Public health · Reproductive health · Media Influence and Health · Media Studies and Communication · Medicine · Nursing · Psychology · Radio, Podcasts, and Digital Media · Gerontology