Quid Pro Quo

Tobacco Companies and the Black Press

Bibliographic Data

ID11031228
AuthorsPhyra M McCandless (At the time of this study, the authors were with the Department of Social and Behavioral Sciences, School of Nursing, and the Center for Tobacco Control Research and Education, University of California, San Francisco.), Valerie B Yerger (0000-0003-2469-402X, At the time of this study, the authors were with the Department of Social and Behavioral Sciences, School of Nursing, and the Center for Tobacco Control Research and Education, University of California, San Francisco.), Ruth E Malone (0000-0002-3324-2183, At the time of this study, the authors were with the Department of Social and Behavioral Sciences, School of Nursing, and the Center for Tobacco Control Research and Education, University of California, San Francisco.)
Year2012
Volume102
Issue4
Pages739-750
Publication date2012-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2011.300180
PMID21852652
PMCIDPMC3362199
OpenAlexW1966627561
LanguageEN
Citations received6
References cited28

Objectives. We explored the relationship between tobacco companies and the Black press, which plays an important role in conveying information and opinions to Black communities. Methods. In this archival case study, we analyzed data from internal tobacco industry documents and archives of the National Newspaper Publishers Association (NNPA), the trade association of the Black press. Results. In exchange for advertising dollars and other support, the tobacco industry expected and received support from Black newspapers for tobacco industry policy positions. Beginning in the 1990s, resistance from within the Black community and reduced advertising budgets created counterpressures. The tobacco industry, however, continued to sustain NNPA support. Conclusions. The quid pro quo between tobacco companies and the Black press violated journalistic standards and represented an unequal trade. Although numerous factors explain today's tobacco-related health disparities, the Black press's service to tobacco companies is problematic because of the trust that the community placed in such media. Understanding the relationship between the tobacco industry and the NNPA provides insight into strategies that the tobacco industry may use in other communities and countries

Advertising · Business · Newspaper · Political science · Status quo · Tobacco industry · Global Public Health Policies and Epidemiology · Law · Media Studies and Communication · Smoking Behavior and Cessation