The “Long Tail” and Public Health
New Thinking for Addressing Health Disparities
Bibliographic Data
The prevailing approach to improving population health focuses on shifting population means through a few targeted and universal interventions. The success of this approach for eliminating health disparities depends on an assumption about the distribution of demand for such interventions. We explored whether long tail thinking from business might yield greater progress in eliminating disparities. We examined 2011 to 2013 data from 513 state and local health agency representatives in 47 states who used an online system to create 4351 small media and client reminder products promoting colorectal cancer screening. Products in the long tail were more likely to target minority groups with higher rates of colorectal cancer and lower rates of screening than Whites. Long tail thinking could help improve the public's health and eliminate disparities
Agency (philosophy) · Business · Environmental health · Health equity · Population · Psychological intervention · Public health · Public health interventions · Social science · Sociology · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Medicine · Nursing · Obesity, Physical Activity, Diet · Gerontology
Increasing gaps in health inequalities related to non-communicable diseases in South Australia; implications towards behavioural risk factor surveillance systems to provide evidence for action
Use of digital distress metrics to assess digital exclusion can obscure vulnerable groups
Risk, Resilience, and Smoking in a National, Probability Sample of Sexual and Gender Minority Adults, 2017, USA
Community based system dynamic as an approach for understanding and acting on messy problems
Influence of advanced notice record cards on waterfowl hunting participation and harvest distributions
Minimal effect sizes do not imply minimal effects for differences in long-tailed distributions
The Knowledge Gap
Revisiting the Knowledge Gap Hypothesis
Sick individuals and sick populations
Co-creation experiences
Increasing Information-Seeking About Human Papillomavirus Vaccination Through Community Partnerships in African American and Hispanic Communities
Sick Individuals and Sick Populations
Transcending the Known in Public Health Practice
| Citations per year | 0.6 |
|---|---|
| Citation span | 2016 - 2026 (11) |
| Highly cited | No |