Hidden in PLAIN SIGHT Marketing Prescription Drugs to Consumers in the Twentieth Century
Bibliographic Data
Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising remains a subject of great controversy, such promotion is typically understood as a recent phenomenon permitted only by changes in federal regulation of print and broadcast advertising over the past two decades. But today's omnipresent ads are only the most recent chapter in a longer history of DTC pharmaceutical promotion (including the ghostwriting of popular articles, organization of public-relations events, and implicit advertising of products to consumers) stretching back over the twentieth century. We use trade literature and archival materials to examine the continuity of efforts to promote prescription drugs to consumers and to better grapple with the public health significance of contemporary pharmaceutical marketing practices
Advertising · Business · Direct marketing · Direct-to-consumer advertising · Medical prescription · Pharmaceutical industry · Pharmaceutical marketing · Phenomenon · Political science · Politics · Promotion (chess) · Public health · Public relations · Historical and Scientific Studies · Historical Medical Research and Treatments · Law · Marketing · Medicine · Pharmaceutical industry and healthcare · Pharmacology
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Si usted es mujer lea esto que le conviene
| Unique citing works | 32 |
|---|---|
| Citations per year | 1,88 |
| Citation span | 2009 - 2025 (17) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |