Marketing Practices of Vapor Store Owners
Bibliographic Data
| ID | 11035539 |
|---|---|
| Authors | Marshall Cheney (All of the authors are with the Department of Health and Exercise Science, University of Oklahoma, Norman.), Marshall K Cheney (0000-0001-8718-9034, University of Oklahoma), Mary Gowin (0000-0001-9885-3228, All of the authors are with the Department of Health and Exercise Science, University of Oklahoma, Norman.), Taylor Franklin Wann (All of the authors are with the Department of Health and Exercise Science, University of Oklahoma, Norman.) |
| Year | 2015 |
| Volume | 105 |
| Issue | 6 |
| Pages | e16-e21 |
| Publication date | 2015-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.2015.302610 |
| PMID | 25880960 |
| OpenAlex | W2144310783 |
| Language | EN |
| Citations received | 18 |
| References cited | 29 |
Objectives. We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Methods. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Results. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Conclusions. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies
Business · Environmental health · Consumer Market Behavior and Pricing · Marketing · Marketing and Advertising Strategies · Medicine · Smoking Behavior and Cessation
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| Unique citing works | 18 |
|---|---|
| Citations per year | 1,64 |
| Citation span | 2015 - 2026 (12) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 14 |