Frequency and Characteristics Associated With Exposure to Tobacco Direct Mail Marketing and Its Prospective Effect on Smoking Behaviors Among Young Adults From the US Midwest
Bibliographic Data
| ID | 11035545 |
|---|---|
| Authors | Kelvin Choi (0000-0002-6753-2883, Kelvin Choi is with the National Institute on Minority Health and Health Disparities Division of Intramural Research, Bethesda, MD. Jean L. Forster is with the University of Minnesota, Division of Epidemiology and Community Health, Minneapolis.), Jean L Forster (Kelvin Choi is with the National Institute on Minority Health and Health Disparities Division of Intramural Research, Bethesda, MD. Jean L. Forster is with the University of Minnesota, Division of Epidemiology and Community Health, Minneapolis.) |
| Year | 2014 |
| Volume | 104 |
| Issue | 11 |
| Pages | 2179-2183 |
| Publication date | 2014-11-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.2014.302123 |
| PMID | 25211739 |
| PMCID | PMC4192087 |
| OpenAlex | W2058479876 |
| Language | EN |
| Citations received | 6 |
| References cited | 7 |
Objectives. We examined the exposure to tobacco direct mail marketing and its effect on subsequent smoking behaviors in a US Midwest regional cohort of young adults. Methods. Data were collected from 2622 young adults (mean age = 24 years) in 2010 to 2011 (baseline) and 2011 to 2012 (follow-up). We collected information on demographics, tobacco use, and exposure to tobacco direct mail materials in the previous 6 months at baseline. Smoking behaviors were reassessed at follow-up. We investigated the characteristics associated with receiving these materials at baseline, and the associations between receiving cigarette coupons in the mail at baseline and smoking behaviors at follow-up. Results. Thirteen percent of participants reported receiving tobacco direct mail materials in the previous 6 months. Receipt of these materials was associated with age, education, and tobacco use (P Conclusions. Tobacco direct mail marketing promoted and sustained smoking behaviors among US Midwest young adults. Regulating this marketing strategy might reduce the prevalence of smoking in this population
Advertising · Baseline (sea) · Cohort · Demographics · Direct mail · Environmental health · Population · Prospective cohort study · Receipt · Smoking cessation · Young adult · Demography · Health Literacy and Information Accessibility · Internal Medicine · Medicine · Nicotinic Acetylcholine Receptors Study · Smoking Behavior and Cessation · Gerontology
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,55 |
| Citation span | 2015 - 2023 (9) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |