Nutritional Content of Foods Advertised During the Television Programs Children Watch Most

Dados Bibliográficos

ID11035646
AutoresKristen Harrison (0000-0002-5630-3102, Kristen Harrison is with the University of Illinois, Urbana-Champaign. At the time of the study, Amy L Marske was a student in the Department of Speech Communication at the University of Illinois, Urbana-Champaign.), Amy L Marske (Kristen Harrison is with the University of Illinois, Urbana-Champaign. At the time of the study, Amy L Marske was a student in the Department of Speech Communication at the University of Illinois, Urbana-Champaign.)
Ano2005
Volume95
Fascículo9
Páginas1568-1574
Data de publicação2005-09-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAmerican Journal of Public Health (JOURNAL)
Identificadores do periódicoISSN: 0090-0036 • E-ISSN: 1541-0048
EditoraAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2004.048058
PMID16118368
PMCIDPMC1449399
OpenAlexW2083275002
IdiomaEN
Citações recebidas64
Referências citadas33

Objectives. We sought to code food (nutritional content and food type and eating occasion) and character (cartoon and live action) attributes of food advertisements airing during television programs heavily viewed by children, and to represent and evaluate the nutritional content of advertised foods in terms of the nutrition facts label. Methods. Food advertisements (n=426) aimed at general and child audiences were coded for food and character attributes. “Nutrition Facts” label data for advertised foods (n=275) were then analyzed. Results. Convenience/fast foods and sweets comprised 83% of advertised foods. Snacktime eating was depicted more often than breakfast, lunch, and dinner combined. Apparent character body size was unrelated to eating behavior. A 2000-calorie diet of foods in the general-audience advertisements would exceed recommended daily values (RDVs) of total fat, saturated fat, and sodium. A similar diet of foods in the child-audience advertisements would exceed the sodium RDV and provide 171 g (nearly 1 cup) of added sugar. Conclusions. Snack, convenience, and fast foods and sweets continue to dominate food advertisements viewed by children. Advertised foods exceed RDVs of fat, saturated fat, and sodium, yet fail to provide RDVs of fiber and certain vitamins and minerals

Biology · Environmental health · Consumer Attitudes and Food Labeling · Food Science · Medicine · Nutrition, Health and Food Behavior · Obesity, Physical Activity, Diet