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Smoking and the New Health Education in Britain 1950s–1970s

Bibliographic Data

ID11035709
AuthorsVirginia Berridge (0000-0001-8011-8348, The authors are with the Centre for History in Public Health, London School of Hygiene and Tropical Medicine, University of London, London, England.), Kelly Loughlin (The authors are with the Centre for History in Public Health, London School of Hygiene and Tropical Medicine, University of London, London, England.)
Year2005
Volume95
Issue6
Pages956-964
Publication date2005-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2004.037887
PMID15914816
PMCIDPMC1449291
OpenAlexW2008047921
LanguageEN
Citations received25
References cited9

Advertising has a dual function for British public health. Control or prohibition of mass advertising detrimental to health is a central objective for public health in Britain. Use of mass advertising has also been a more general public health strategy, such as during the initial government responses to HIV/AIDS in the 1980s. We trace the initial significance of mass advertising in public health in Britain in the postwar decades up to the 1970s, identifying smoking as the key issue that helped to define this new approach. This approach drew from road safety and drink driving models, US advertising theory, relocation of health education within the central government, the arrival of mass consumption, and the rise of the “new public health” agenda

Advertising · Business · Consumption (sociology) · Environmental health · Government (linguistics) · Health education · Mass media · Political science · Public health · Social science · Sociology · Historical Psychiatry and Medical Practices · Historical Studies on Reproduction, Gender, Health, and Societal Changes · Medicine

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Unique citing works25
Citations per year1,25
Citation span2006 - 2024 (19)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 19

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