Selling Peace
How to Frame a Serbia/Kosovo Deal in a Referendum
Bibliographic Data
| ID | 11048893 |
|---|---|
| Authors | Kaja Damnjanović (0000-0002-9254-1263, University of Belgrade), Filip Ejdus (0000-0001-7443-1661, University of Belgrade, corresponding author), Dušan Pavlović (0000-0003-3941-1539, University of Belgrade), Oliver Tošković (0000-0002-7580-6418, University of Belgrade) |
| Year | 2024 |
| Volume | 52 |
| Issue | 3 |
| Pages | 588-601 |
| Publication date | 2024-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Nationalities Papers (JOURNAL) |
| Journal identifiers | ISSN: 0090-5992 • E-ISSN: 1465-3923 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/nps.2022.61 |
| OpenAlex | W4293728429 |
| Language | EN |
| Citations received | 1 |
| References cited | 31 |
Are referendum campaigns involving issues about sovereignty more likely to succeed if framed in a positive rather than a negative way? We ran a survey on a hypothetical referendum on a peace agreement between Serbia and Kosovo to answer this question, and we experimentally simulated both positive and negative frames. We found that the positive campaign frame, i.e. one that contains an invitation to support a lasting peace in the Balkans, economic prosperity, Serbia’s path to EU integration, and the protection of the Serbian population and cultural heritage in Kosovo, is more appealing than the negative one, which focuses on avoiding the risk of failure. Our finding contradicts previous works that relied on the prospect theory to argue that negatively framed messages can attract more attention because people try to avoid adverse outcomes. To explain our findings, we argue that positive referendum campaigns are more effective than negative ones when the reference point is low due to attributive framing
Economics · Framing (construction · Framing effect · Geography · Political economy · Political science · Politics · Population · Prosperity · Public relations · Referendum · Serbian · Sociology · Sovereignty · Law · Opinion Dynamics and Social Influence · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology
The Nature and Origins of Mass Opinion
Europe in Question
All Frames Are Not Created Equal
When Europe matters
Prospect Theory
The Framing of Decisions and the Psychology of Choice
Crisis and Ontological Insecurity
Reversed Mobilization in Referendum Campaigns
Nationalist Mobilization and Stories of Serb Suffering
Prospect Theory and the Failure to Sell the Oslo Accords
Ending the impasse in Kosovo
Disputes over the 15-point agreement on normalization of relations between Kosovo and Serbia
Kosovo's Gordian knot
How Parties Affect Vote Choice in European Integration Referendums
Referendum Dynamics and the Irish Divorce Amendment
Opinion change and voting behaviour in referendums
The effect of message framing on breast self-examination attitudes, intentions, and behavior
Selling the Iran Nuclear Agreement
There is No Alternative
How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |