The Extent of Global Alcohol Marketing and its Impact on Youth
Bibliographic Data
| ID | 11056832 |
|---|---|
| Authors | David H Jernigan (0000-0002-0789-6917, corresponding author) |
| Year | 2010 |
| Volume | 37 |
| Issue | 1 |
| Pages | 57-89 |
| Publication date | 2010-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Contemporary Drug Problems (JOURNAL) |
| Journal identifiers | ISSN: 0091-4509 • E-ISSN: 2163-1808 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/009145091003700104 |
| OpenAlex | W2004514654 |
| Language | EN |
| Citations received | 15 |
| References cited | 41 |
Alcohol marketing is a global phenomenon, in which an increasingly small number of companies spend considerable sums to establish and embed their brands in the lives and lifestyles of populations. Market research data offers insight into the size and extent of the global alcohol trade, and the magnitude of alcohol advertising expenditures. Recent examples of alcohol marketing in a variety of national contexts illustrate the techniques used by the global companies. The effects of this marketing on young people are described in reviews of recent research studies on youth exposure to alcohol marketing and the effects of that exposure, interpretive models to explain the effects of alcohol marketing on young people, whether alcohol advertising targets young people, and assessments of the effectiveness of regulatory restrictions on marketing and other countermeasures. Despite the failure of public health research to keep pace with newly developing marketing technologies, there is a growing body of evidence that alcohol marketing influences young people's drinking behavior. Measures to reduce that impact should be considered by national governments seeking to limit the public health burden caused by harmful use of alcohol
Advertising · Alcohol advertising · Business · Environmental health · Geography · Pace · Poison control · Public health · Alcohol Consumption and Health Effects · Behavioral Health and Interventions · Human Factors and Ergonomics · Marketing · Medicine · Substance Abuse Treatment and Outcomes
An Economy For the 1
Alcohol marketing as a commercial determinant of health
The Public Health (Alcohol) Act
Heavy drinking and problem drinking among youth in Uganda
He has committed a drinkable offence
Alcohol, Advertising, Media, and Consumption among Children, Teenagers, and Young Adults
Residential environments, alcohol advertising, and initiation and continuation of alcohol consumption among adolescents in urban Taiwan
Alcohol-Related Physical Abuse of Children in the Slums of Kampala, Uganda
The Prevalence and Context of Alcohol Use, Problem Drinking and Alcohol-Related Harm among Youth Living in the Slums of Kampala, Uganda
Alcohol marketing and drunkenness among students in the Philippines
Impacts of Tourism on Drinking and Alcohol Policy in Low-And Middle-Income Countries
Alcohol Retailing in Canadian and Nordic Contexts
Intoxicating Entertainment? The Influence of “Star Music Trek” on the Drinking Practices of Nigerian Students
Re-examining the evidence for a total ban on alcohol advertising in South Africa
Sales promotion strategies and youth drinking in Australia
Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use
Alcohol Advertising and Motor Vehicle Fatalities
Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol Use
Ten Years and 1 Master Settlement Agreement Later
Cultural Orientation and Alcohol-Type Preferences among Adolescents in Four Sociocultural Subgroups in Zimbabwe
| Citations per year | 1.07 |
|---|---|
| Citation span | 2012 - 2025 (14) |
| Highly cited | No |