The Logic of Mere Exposure
A Reinterpretation of Anand, Holbrook, and Stephens (1988)
Bibliographic Data
| ID | 11074462 |
|---|---|
| Authors | Timothy B Heath (0000-0002-8223-7559, University of Pittsburgh, corresponding author) |
| Year | 1990 |
| Volume | 17 |
| Issue | 2 |
| Pages | 237 |
| Publication date | 1990-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208553 |
| OpenAlex | W2018900344 |
| Language | EN |
| Citations received | 1 |
| References cited | 7 |
Journal Article The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988) Get access Timothy B. Heath Timothy B. Heath Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 2, September 1990, Pages 237–241, https://doi.org/10.1086/208553 Published: 01 September 1990
Aesthetics · Art · Reinterpretation · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Wine Industry and Tourism
Feeling more than we can know
On the primacy of cognition
The moderator-mediator variable distinction in social psychological research
Forewarning, cognitive responding, and resistance to persuasion
Stimulus recognition may mediate exposure effects
Affective and Cognitive Factors in Preferences
The Formation of Affective Judgments
| Citations per year | 0.03 |
|---|---|
| Citation span | 1990 - 1990 (1) |
| Highly cited | No |