The Future of Consumer Research Methods
Lessons of a Prospective Retrospective
Bibliographic Data
| ID | 11074510 |
|---|---|
| Authors | Stacy Wood (0000-0001-5256-1772, corresponding author) |
| Year | 2024 |
| Volume | 51 |
| Issue | 1 |
| Pages | 151-156 |
| Publication date | 2024-05-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucae017 |
| OpenAlex | W4396937619 |
| Language | EN |
| Citations received | 1 |
| References cited | 13 |
Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders
Data science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Service and Product Innovation
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |