Preference Trees, Preference Hierarchies, and Consumer Behavior
Bibliographic Data
| ID | 11074837 |
|---|---|
| Authors | Don L Coursey, Don Coursey (corresponding author) |
| Year | 1988 |
| Volume | 15 |
| Issue | 3 |
| Pages | 407 |
| Publication date | 1988-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209180 |
| OpenAlex | W1983748010 |
| Language | EN |
| References cited | 6 |
Journal Article Preference Trees, Preference Hierarchies, and Consumer Behavior Get access Don L. Coursey Don L. Coursey Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 407–409, https://doi.org/10.1086/209180 Published: 01 December 1988 Article history Received: 01 March 1988 Revision received: 01 June 1988 Published: 01 December 1988
Advertising · Business · Consumer behaviour · Economics · Microeconomics · Preference · Consumer Market Behavior and Pricing · Economics of Agriculture and Food Markets · Psychology · Social Psychology · Wine Industry and Tourism
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| Highly cited | No |
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