Marketing Masculinities
Gender and Management Politics in Marketing Work
Bibliographic Data
| ID | 11095080 |
|---|---|
| Authors | Leslie Salzinger (corresponding author), Lee V Chalmers, Lee Chalmers |
| Year | 2003 |
| Volume | 32 |
| Issue | 2 |
| Pages | 177 |
| Publication date | 2003-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Contemporary Sociology A Journal of Reviews (JOURNAL) |
| Journal identifiers | ISSN: 0094-3061 • E-ISSN: 1939-8638 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.2307/3089578 |
| OpenAlex | W2056695709 |
| Language | EN |
| Citations received | 3 |
Introduction Gender and Management Gendering Work Putting the Man into Management Marketing, Masculinity and Management Politics Who Delivers the Goods? The Entrepreneurial Man and The Marketing Man in Computer Systems Getting the Best of Both Worlds: The Practical Man and the Marketing Man in Equipment Manufacturing Paternalism Confronts Prowess: The Insurance Man and the Marketing Man Conclusion Bibliography Index
Business · Marketing management · Political science · Politics · Sociology · Work (physics · Engineering · Gender Studies · Marketing · Media, Gender, and Advertising
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,16 |
| Citation span | 2007 - 2022 (16) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |