Potential Recruits Seek Information Online for Military Enlistment Decision Making
A Research Note
Bibliographic Data
| ID | 11102771 |
|---|---|
| Authors | Douglas Yeung (0000-0002-8608-6823, RAND Corporation, Santa Monica, CA, USA,, corresponding author), Brian Gifford (Integrated Benefits Institute, San Francisco, CA, USA) |
| Year | 2011 |
| Volume | 37 |
| Issue | 3 |
| Pages | 534-549 |
| Publication date | 2011-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Armed Forces & Society (JOURNAL) |
| Journal identifiers | ISSN: 0095-327X • E-ISSN: 1556-0848 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0095327x10366104 |
| OpenAlex | W2168627589 |
| Language | EN |
| Citations received | 1 |
| References cited | 9 |
What career information do potential military recruits seek? The Internet increasingly provides a medium for advertising and communication with recruiters and other potential recruits. The authors explored the influence of online information on enlistment decision making. Analysis of recent Army new recruit surveys showed that a sizable proportion of recruits have encountered military advertising or sought recruiting information online. The authors also examined online discussion forums—in which soldiers and prospective soldiers ask questions, trade insights, and vent frustrations—for postings indicating information seeking for enlistment decision making. Potential recruits were most interested in recruiting processes and what to expect from a military lifestyle, seeking opinions and details on job functions, duty stations, and benefits. These findings suggest that potential recruits may seek information online when unable or unwilling to find it from military websites or talking to recruiters
Active duty · Advertising · Business · Duty · Information seeking · Internet privacy · Military personnel · Political science · Public relations · The Internet · World Wide Web · Computer Science · Employer Branding and e-HRM · Law · Psychological and Educational Research Studies · Psychology
Social Consequences of the Internet for Adolescents
Measuring The Institutional/Occupational Change Thesis
From Institution to Occupation
Military Service by Twentieth-century Generations of American Men
The Effects of Military Affiliation, Gender, and Political Ideology on Attitudes toward the Wars in Afghanistan and Iraq
Trends in Military Influences on Army Recruitment
| Citations per year | 0.08 |
|---|---|
| Citation span | 2014 - 2014 (1) |
| Highly cited | No |