Doctors and All Blacks
How depression and its treatment is framed in New Zealand GP-targeted advertising
Bibliographic Data
| ID | 11147121 |
|---|---|
| Authors | Wardell (0000-0001-6567-0468, University of Otago, corresponding author), Susan Edith Wardell |
| Year | 2013 |
| Volume | 10 |
| Issue | 2 |
| Pages | 52-81 |
| Publication date | 2013-12-20 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Sites a journal of social anthropology and cultural studies (JOURNAL) |
| Journal identifiers | ISSN: 0112-5990 • E-ISSN: 1179-0237 |
| Publisher | University of Otago Library (PUBLISHER) |
| DOI | 10.11157/sites-vol10iss2id217 |
| OpenAlex | W1976060873 |
| Language | EN |
| Citations received | 1 |
| References cited | 17 |
Depression, and the treatment of depression is a complex and multifaceted issue, and part of how it is understood and managed by doctors is shaped by print advertising with specific corporate sources and sponsors. This study uses a framing analysis, with attention to semiotics and discourse, to identify the way which depression, depression treatment, and the clinical encounter are framed in New Zealand GP-targeted media. It focuses on two pharmaceutical advertisements (Avanza & Efexor-XR) and one public health campaign (‘The Journal’) running concurrently in NZ Doctor magazine and MIMS New Ethicals, also paying attention to relevant editorial material. Competing frames are identified within these media publications around the biochemical versus psychosocial models of mental illness. The use of former All Black John Kirwan as spokesperson for The Journal contrasts with more typical western feminizations of depression, but nevertheless relates to other New-Zealand-specific cultural stereotypes by linking male mental health specifically with self-help rather than professional treatment. While mirroring the ‘Green Prescription’ movement and seeming to empower patients, The Journal also relies on and reinforces the discourse of the authority of the medical profession to legitimate the treatment process
Advertising · Business · Depression (economics · Framing (construction · Medical prescription · Mental health · Mental illness · Mirroring · Political science · Psychiatry · Psychosocial · Public relations · Sociology · Climate Change Communication and Perception · History · Management and Organizational Studies · Medicine · Nursing · Pharmaceutical industry and healthcare · Psychology · Social Psychology
Narrative Magic and the Construction of Selfhood in Antidepressant Advertising
The Doctor, His Patient and the Illness
Dep®ession and Consum♀tion
Portrayal of Women and Elderly Patients in Psychotropic Drug Advertisements
Your Life is Waiting!”
Sport, Beer, and Gender
Framing Policy Debates
Conceptual Issues in Framing Theory
Framing analysis
Framing
Marketing 'mind mechanics
The male heart and the female mind
Evaluating the influence of implicit models of mental disorder on processes of shared decision making within community-based multi-disciplinary teams
Chemotherapy as language
Reaching the parts that other theories and methods can't reach
Framing the doctor-patient relationship in chronic illness
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 2017 - 2017 (1) |
| Citation velocity | historical |
| Highly cited | No |