Problems Which Do Not Exist in the Field of Sound Alone’
Policies Against ‘Free Advertisement’ on Early BBC Television
Bibliographic Data
| ID | 11190683 |
|---|---|
| Authors | Joseph Gibbs (0000-0003-1622-6859, corresponding author) |
| Year | 2025 |
| Volume | 45 |
| Issue | 1 |
| Pages | 106-118 |
| Publication date | 2025-01-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Historical Journal Of Film Radio and Television (JOURNAL) |
| Journal identifiers | ISSN: 0143-9685 • E-ISSN: 1465-3451 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01439685.2024.2428007 |
| OpenAlex | W4404510109 |
| Language | EN |
The launch of television in the 1930s posed new challenges to the British Broadcasting Corporation’s efforts to regulate references to businesses and product names on its advertising-free airwaves. In developing such policies for television, the BBC recognized the greater role the new medium gave to inanimate objects, including those bearing logos and maker’s names, and the potential for outside camera shots to include business signs and advertisements. This article traces the development of relevant BBC policies from the mid-1930s to 1953, the year before the Television Act of 1954 created commercial television in the UK
Acoustics · Advertising · Art · Business · Physics · Sound (geography) · Music History and Culture
| Highly cited | No |
|---|