Rhetorical strategies in Indian commercial microfinance
Bibliographic Data
| ID | 11195094 |
|---|---|
| Authors | Sushanta Kumar Sarma (0000-0002-1318-182X, T A Pai Management Institute, corresponding author) |
| Year | 2017 |
| Volume | 37 |
| Issue | 9/10 |
| Pages | 572-590 |
| Publication date | 2017-09-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Sociology and Social Policy (JOURNAL) |
| Journal identifiers | ISSN: 0144-333X • E-ISSN: 1758-6720 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/ijssp-05-2016-0057 |
| OpenAlex | W2746454510 |
| Language | EN |
| Citations received | 1 |
| References cited | 36 |
Purpose This paper examines the rhetorical strategies of two Indian microfinance organizations as they transformed from non-profit to commercial format. They shifted forms at a time (year 2010), when commercialization had been criticized severely. The purpose of this paper is to understand “How does a microfinance organization justify its action of transformation to retain legitimacy?” Design/methodology/approach The paper adopts a qualitative case study method to understand the phenomena. Interview, archival documents, and field observations are the major source of data for the study. Data analysis is carried out through coding method. Findings Drawing from Suddaby and Greenwood’s (2005) work on rhetorical strategies, the paper suggests that these organizations have used two types of rhetorical strategies – cosmological and teleological. These strategies operate in a performative role and link deviant practices with routines. It focuses on institutional maintenance rather than change. Research limitations/implications The paper acknowledges two important limitations. First, the rhetorical focus may be influenced by the history of organization. So depending on organization selected, the focus may vary. Second, the paper is constricted by the low-documentation practices prevailing in many civil society organizations. Originality/value The paper contributes to the literature on hybrid organization by unpacking the process of sense making in a hybrid form. The paper also reinforces the argument that language operates in a performative role. The paper provides a new context (India) to understand the process of rhetorical strategies
Argument (complex analysis · Epistemology · Legitimacy · Linguistics · Microfinance · Originality · Performative utterance · Political science · Public relations · Qualitative research · Rhetoric · Rhetorical question · Social science · Sociology · Teleology · African history and culture studies · Law · Management and Organizational Studies
Members' Identification with Multiple-Identity Organizations
Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms
Challenges for Institutional Theory
Case Study Research
Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity
Pulp and Paper Fiction
Multiple Institutional Logics in Organizations
Building Sustainable Hybrid Organizations
Managing the Rivalry of Competing Institutional Logics
Inside the Hybrid Organization
Institutional Complexity and Organizational Responses
When Cymbals Become Symbols
Qualitative Data Analysis
The Discourse of Globalization
The Oncomouse That Roared
In Search of Excellence
Institutional conditions for diffusion
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |