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Democracy's Third Estate

” New Deal Politics and the Construction of a “Consuming Public”

Bibliographic Data

ID11213670
AuthorsMeg Jacobs (Claremont McKenna College, corresponding author), Mary M Jacobs (0000-0002-1578-9863)
Year1999
Volume55
Pages27-51
Publication date1999-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Labor and Working-Class History (JOURNAL)
Journal identifiersISSN: 0147-5479 • E-ISSN: 1471-6445
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0147547999003178
OpenAlexW2139324544
LanguageEN
Citations received7
References cited15

In the 1930s, the “consumer problem” captured the attention of American working-class leaders, consumer activists, and liberal economists. As sociologist and New Dealer Robert Lynd warned, “There is a ‘consumer problem' of national proportions and it is here to stay as a big white elephant on the doorsteps of business.” He continued: “The only way that democracy can survive, if indeed it is not now too late for it to survive at all, is through the quality of living it can help its rank and file of its citizens to achieve.” Progressive reformers feared that the modern consumer was powerless in the face of corporate market manipulation, mass technology, and the maldistribution of income. Without well-informed, independent, and financially secure consumers, their argument ran, the nation risked economic and political decline. Indeed, to many Americans, the Great Depression made clear that consumers did not possess enough purchasing power to sustain the economy. Moreover, the rise of fascist regimes in Europe suggested that poverty could in fact threaten liberal capitalism. According to this conception of economic citizenship, only powerful consumers with both economic and political clout could prevent economic ruin and civic decay.Robert Lynd, “Introduction,” in Persia Campbell, Consumer Representation in the New Deal (New York, 1940), 9–10, 23

Business · Democracy · Estate · Political science · Politics · Real estate · Finance · Italian Fascism and Post-war Society · Law · Political and Economic history of UK and US · Public Administration · Race, History, and American Society

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  • What's a penny worth

    Open Access•Geoff Mann•Ethnography•2005

  • The right to manage

    Howell John Harris•The right to manage•1982

  • Modern Corporation and Private Property

    Adolf A Berle•Modern Corporation and Private…•2017

  • Beyond Suffrage

    Lois W Banner, Susan Ware•The American Historical Review•1982

  • The Promise of American Life

    Franklin Foer, Herbert Croly et al.•Promise of American Life•2014

  • Making a New Deal

    Open Access•Lizabeth Cohen•Making a New Deal•2008

  • The National Recovery Administration

    Open Access•Arthur Robert Burns•Political Science Quarterly•1935

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    Meg Jacobs, Mary M Jacobs•Journal of American History•1997

  • The Rôle of the Consumer in the New Deal

    Open Access•Paul H Douglas•The Annals of the American…•1934

  • The Consumer and the New Deal

    Open Access•Gardiner C Means•The Annals of the American…•1934

  • The Consumer Under the National Recovery Administration

    Open Access•Dexter M Keezer•The Annals of the American…•1934

  • The New Relations Between Business and Government

    Open Access•Edward A Filene•The Annals of the American…•1934

  • A New Dealer in Agriculture

    Frederic S Lee•Review of Social Economy•1988

  • Democracy'S Third Estate

    Open Access•Robert S Lynd, Robert Lynd•Political Science Quarterly•1936

  • Housewives, Socialists, and the Politics of Food

    Dana Frank•Feminist Studies•1985

Unique citing works7
Citations per year0,27
Citation span2000 - 2024 (25)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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