Does the Use of Colored Paper Improve Response Rate to Mail Surveys
A Multivariate Experimental Evaluation
Bibliographic Data
| ID | 11215395 |
|---|---|
| Authors | Scott Keeter (George Mason University, corresponding author), J David Kennamer (Virginia Commonwealth University), James M Ellis, James Ellis (0000-0002-9318-5141, Survey and Evaluation Research Lab, Virginia Commonwealth University, Richmond, VA, USA), Robert G Green (0000-0002-1614-7133, Virginia Commonwealth University) |
| Year | 2001 |
| Volume | 28 |
| Issue | 1 |
| Pages | 69-78 |
| Publication date | 2001-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Social Service Research (JOURNAL) |
| Journal identifiers | ISSN: 0148-8376 • E-ISSN: 1540-7314 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1300/j079v28n01_04 |
| OpenAlex | W1573119980 |
| Language | EN |
| Citations received | 1 |
| References cited | 15 |
Although colored paper is frequently prescribed to enhance response rates of mail surveys, the results of previous evaluations of this technique have been mixed. We therefore, conducted a large-scale experimental study, mailing almost 20,000 questionnaires to members of seven different survey samples. Green, pink and white questionnaires were randomly assigned within each sample. When use of a cover letter and personalization of the mailing were controlled, neither pink nor green colored questionnaires were associated with significant differences in response rates for the aggregated sample or for any of the individual studies. Implications for the continuing use of colored questionnaires and other response enhancements techniques in survey research are discussed.Key Words: Survey researchresponse ratepaper color
Advertising · Business · Colored · Personalization · Sample (material · Sociology · World Wide Web · Computer Science · Focus Groups and Qualitative Methods · Mobile Crowdsensing and Crowdsourcing · Psychology · Survey Methodology and Nonresponse
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Mail Survey Response Rate
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 2009 - 2009 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |