The impact of cover design and first questions on response rates for a mail survey of sky divers
Bibliographic Data
| ID | 11216366 |
|---|---|
| Authors | James H Frey (University of Nevada, Las Vegas, corresponding author) |
| Year | 1991 |
| Volume | 13 |
| Issue | 1 |
| Pages | 67-76 |
| Publication date | 1991-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leisure Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0149-0400 • E-ISSN: 1521-0588 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01490409109513125 |
| OpenAlex | W2028885178 |
| Language | EN |
| Citations received | 3 |
| References cited | 18 |
The appearance of the front cover on a mail questionnaire and the nature of the first questions have been purported to have an important influence on the respondent's decision to complete the questionnaire. Presumably, the more attractive or relevant the cover design and the easier the first questions, the more likely is completion. This assertion was experimentally tested in a mail survey of skydivers in which four randomly selected groups received a variation of cover design (plain versus graphic) and first question type (behavior versus cognitive‐analytical). The comparison of response rates and speed of response by treatment revealed no significant differences, although the graphic cover in combination with the cognitive‐analytical question did produce a slightly higher response rate. Keywords: Mail surveyskydiverresponse ratesquestion order
Assertion · Cognition · Cover (algebra · Geography · Respondent · Sky · Computer Science · Economic and Environmental Valuation · Engineering · Mobile Crowdsensing and Crowdsourcing · Psychology · Survey Methodology and Nonresponse
Survey Questions
Stimulating Responses to Mailed Questionnaires
Response to mail surveys on resource‐based recreation topics
Nonrespondents in homogeneous groups
Survey questionnaire salience
Effects of a final telephone reminder and questionnaire cover design in mail surveys
Mailed Questionnaire Surveys and the Reluctant Respondent
Response Bias and the Need for Extensive Mail Questionnaire Follow-ups Among Selected Recreation Samples
Clues to Reasons for Nonresponse, and its Effect upon Variable Estimates
Factors Affecting Response Rates to Mailed Questionnaires
Mail Survey Response Rate
Further Evidence on Factors Affecting Response Rates to Mailed Questionnaires
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,1 |
| Citation span | 1996 - 2019 (24) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |