Redefining the Recruitment Niche for the Guide Association in the United Kingdom

Bibliographic Data

ID11216449
AuthorsGeoff Nichols (0000-0002-2477-0865, University of Sheffield, corresponding author), Lindsay King Geoff Nichols
Year1999
Volume21
Issue4
Pages307-320
Publication date1999-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueLeisure Sciences (JOURNAL)
Journal identifiersISSN: 0149-0400 • E-ISSN: 1521-0588
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/014904099273020
OpenAlexW2117300513
LanguageEN
Citations received9

This article shows how the concept of a recruitment niche can be valuable in understanding the difficulties the Guide Association in the United Kingdom has in recruiting new volunteers. Understanding Guiding as career volunteering, within serious leisure, shows how the distinctive ethos of the existing volunteers contributes to the social construction of the recruitment niche. The defining boundaries of the niche restrict the ability to recruit new volunteers. Thus the article gives an example of how a recruitment niche for a voluntary organization can be defined using the socially constructed ethos of volunteers involved in career volunteering rather than by characteristics such as level of educational attainment. It also demonstrates the implications of this for voluntary organizations wishing to increase recruitment

Association (psychology · Biology · Ethos · Management · Niche · Political science · Public relations · Sociology · Turnover · Voluntary association · Ecology · Hospitality and Tourism Education · Nonprofit Sector and Volunteering · Psychology · Tourism, Volunteerism, and Development

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