An Experimental Test of Rational and Emotional Appeals about a Recreation Issue

Bibliographic Data

ID11216871
AuthorsMichael J Manfredo Harry C Zinn (corresponding author)
Year2000
Volume22
Issue3
Pages183-194
Publication date2000-07-01
Open AccessNo
TypeARTICLE
VenueLeisure Sciences (JOURNAL)
Journal identifiersISSN: 0149-0400 • E-ISSN: 1521-0588
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01490409950121852
OpenAlexW2149988178
LanguageEN
Citations received4

In this study, we measured voting changes on mock ballots after exposure to persuasive appeals about a recreation management issue?a trapping ban ballot initiative. In an experimental design, we exposed university students to one-sided versus balanced appeals and rational versus emotional appeals. Logistic regression analysis demonstrated that one-sided appeals influenced votes in the intended directions, causing approximately 10% of subjects to change their votes. Balanced appeals caused fewer than 2.5% of subjects to change their votes. No differences were found between the influence of rational and emotional appeals. Mediation analysis showed that emotional appeals were more readily recalled than rational appeals, but they were not more persuasive. A more complete understanding of persuasion regarding recreation management issues will require sampling the general population outside the laboratory setting, testing additional variables, and studying the effects of rational and emotional appeals in other recreation contexts. Keywords: Ballot Initiatives Persuasion Rational And Emotional Messages

Appeal · Appeal to emotion · Ballot · Environmental health · Logistic regression · Mediation · Persuasion · Political science · Politics · Population · Recreation · Test (biology · Voting · Behavioral Health and Interventions · Environmental Education and Sustainability · Law · Medicine · Psychology · Social and Intergroup Psychology · Social Psychology

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