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Influencing Future Behavior by Priming Past Behavior

A Test in the Context of Petrified Forest National Park

Bibliographic Data

ID11217270
AuthorsWilliam T Borrie (0000-0003-3788-5220, corresponding author), William T Borrie David Trafimow
Year1999
Volume21
Issue1
Pages31-42
Publication date1999-03-01
Open AccessNo
TypeARTICLE
VenueLeisure Sciences (JOURNAL)
Journal identifiersISSN: 0149-0400 • E-ISSN: 1521-0588
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/014904099273273
OpenAlexW2052773412
LanguageEN
Citations received5

Several researchers have argued that intentions to perform behaviors can be predicted not only from attitudes and subjective norms as Fishbein suggested, but also from previous behaviors. It has been argued further that the path from previous behavior to future intention is independent of attitude and subjective norm. This has never been demonstrated experimentally, however only through correlational paradigms. In addition, the reason for the relationship between previous behavior and future intention has not been determined, thereby leading some researchers to conclude that including previous behavior in a causal model of behavior has no explanatory value. Four hypotheses are presented that potentially are capable of accounting for the role of previous behavior. We argue that there is considerable support in the literature for three of them but not for the fourth-a hypothesis that previous behavior provides a cognitive prime for future intentions. The unique contribution of this hypothesis, the priming hypothesis, is demonstrated experimentally, thus adding to our understanding of the process by which previous behavior affects intentions to behave similarly in the future. Keywords: Attitude, Behavioral Intention, Cognitive Primes, Petrified Forest National Park, Subjective Norm, Theory Of Reasoned Action

Cognition · Cognitive psychology · Context (archaeology · Epistemology · Norm (philosophy · Priming (agriculture · Value (mathematics · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Psychology · Social and Intergroup Psychology · Social Psychology

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Citations per year0.23
Citation span2004 - 2013 (10)
Highly citedNo

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