The Importance of Hotel/Motel Products and Services as Perceived by Older Consumers
Bibliographic Data
| ID | 11220019 |
|---|---|
| Authors | Beth E S Wuest, Beth Wuest (Texas State University, corresponding author), Daniel A Emenheiser (University of North Texas), Richard R Tas (University of North Texas) |
| Year | 1998 |
| Volume | 28 |
| Issue | 1-2 |
| Pages | 225-238 |
| Publication date | 1998-10-05 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Marriage & Family Review (JOURNAL) |
| Journal identifiers | ISSN: 0149-4929 • E-ISSN: 1540-9635 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1300/j002v28n01_13 |
| OpenAlex | W2057039166 |
| Language | EN |
| References cited | 12 |
Consumer satisfaction, an important concept in consumer behavior theory, is directly influenced by the availability of quality service which has become an increasingly important objective of hotel/motel managers. The purpose of this study was to investigate hotel/motel products and services valued most by older consumers-a substantial and growing market segment with special concerns. The sample for this study consisted of consumers age 55 and older in the state of Texas. Results indicate value and security were considered highly important, and suggest lodging operators should concentrate their efforts on providing and marketing value and security features in order to attract and satisfy older consumers
Advertising · Business · Consumer behaviour · Consumer satisfaction · Order (exchange · Quality (philosophy · Sample (material · Service (business · Value (mathematics · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Marketing · Sharing Economy and Platforms
| Citation velocity | historical |
|---|---|
| Highly cited | No |