Politicizing confidence in the past to the future
A multimodal discourse analysis of the Chinese culture short videos in China’s senior English textbooks
Bibliographic Data
| ID | 11229409 |
|---|---|
| Authors | Yinhua Yang (0009-0005-4673-3378, Chongqing University), Ting Jiang (0000-0002-2276-9174, Chongqing University, corresponding author), Yuanpeng Zou (0000-0003-3482-3112, Chongqing University), Yi Xiao (0009-0005-4634-6677, Chongqing Three Gorges University) |
| Year | 2026 |
| Pages | 1-15 |
| Publication date | 2026-02-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse Studies in the Cultural Politics of Education (JOURNAL) |
| Journal identifiers | ISSN: 0159-6306 • E-ISSN: 1469-3739 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01596306.2026.2624134 |
| OpenAlex | W7127646347 |
| Language | EN |
| References cited | 40 |
As part of an endeavor to implement cultural confidence policy within foreign language education after the President Xi’s assumption, English textbooks for Chinese senior students used for 18 years initially underwent an overhaul in 2022 and 11 Chinese culture short videos were integrated. A semiotic framework is shaped by modeling cultural confidence as evaluative attributes and is applied to uncover how they are built by multimodal resources. The analysis uncovered that these videos mobilized three major themes: cultural continuity confidence, cultural reputation worldwide confidence and sci-tech innovation confidence. They jointly envisioned for youth a ‘shared and usable past’. These features of cultural confidence discourse reflect China’s policy changes in curricula implementation and the digital communication of national culture
Chinese culture · Chinese people · Critical discourse analysis · Discourse analysis · Genre analysis · Multimodality · Discourse Analysis in Language Studies · Literacy, Media, and Education · Subtitles and Audiovisual Media
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| Citation velocity | historical |
|---|---|
| Highly cited | No |