Allocating an advertising budget to international travel markets
Bibliographic Data
| ID | 11233696 |
|---|---|
| Authors | Josef A Mazanec (0000-0003-2876-7265, Vienna University of Economics and Business, corresponding author) |
| Year | 1986 |
| Volume | 13 |
| Issue | 4 |
| Pages | 609-634 |
| Publication date | 1986-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Annals of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 0160-7383 • E-ISSN: 1873-7722 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/0160-7383(86)90005-8 |
| OpenAlex | W2025920218 |
| Language | EN |
| Citations received | 7 |
| References cited | 12 |
Advertising · Art · Business · Combinatorics · Economics · Humanities · Partition (number theory · Political science · Tourism · Welfare economics · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Law · Mathematics · Multi-Criteria Decision Making
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,2 |
| Citation span | 1991 - 2022 (32) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |