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Consumption of pop culture and tourism demand

Through the lens of herding behaviour

Bibliographic Data

ID11236268
AuthorsSungkyu Lim (0000-0001-7719-9490, Royal Holloway University of London), Neelu Seetaram (0000-0002-5572-1687, Leeds Beckett University, corresponding author), Sameer Hosany (0000-0003-2654-9096, Royal Holloway University of London), Matthew Li (0000-0001-9093-3207, Royal Holloway University of London)
Year2023
Volume99
Pages103531
Publication date2023-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research (JOURNAL)
Journal identifiersISSN: 0160-7383 • E-ISSN: 1873-7722
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annals.2023.103531
OpenAlexW4319071313
LanguageEN
Citations received11
References cited63

Herding is a social phenomenon where individuals act collectively as part of a group and make decisions based on the behaviour and choices of others. In this study, we conceptualise herding behaviour on social media via a two-step flow communication model and measured through Google and YouTube search volume. The estimated herding behaviour is used to develop a novel index to measure the online consumption of Korean cultural products. Monthly data between 2013 and 2019 were used to analyse tourist arrivals from 10 countries. Findings confirm that Korean wave, captured by the index, is statistically significant in predicting tourist arrivals. The study provides a generalised proxy of cultural consumption, applicable to other destinations

Advertising · Business · Consumption (sociology · Destinations · Geography · Herding · Index (typography · Phenomenon · Political science · Proxy (statistics · Social media · Social science · Sociology · Statistics · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Marketing

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  • Introduction

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Unique citing works11
Citations per year3,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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