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Resistance to O2O technology platform adoption among small retailers

The influence of visibility and discoverability

Bibliographic Data

ID11237735
AuthorsUmesh Chawla (Chitkara University), Balraj Verma (0000-0002-6542-3261, Chitkara University, corresponding author), Amit Mittal (0000-0002-9056-0356)
Year2024
Volume76
Pages102482
Publication date2024-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnology in Society (JOURNAL)
Journal identifiersISSN: 0160-791X • E-ISSN: 1879-3274
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techsoc.2024.102482
OpenAlexW4392014822
LanguageEN
Citations received2
References cited66

Business · Discoverability · Geography · Industrial organization · Resistance (ecology · Visibility · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing

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Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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