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The transformation of R&D into neo open innovation- a new concept in R&D endeavor triggered by amazon

Bibliographic Data

ID11238251
AuthorsYuji Tou (0000-0002-8855-116X, Tokyo Institute of Technology), Chihiro Watanabe (0000-0002-6676-5685, University of Jyväskylä, corresponding author), Kuniko Moriya (University of Jyväskylä), Nasir Naveed (0000-0002-2788-1616, University of Jyväskylä), Victor Vurpillat, Pekka Neittaanmäki (0000-0001-6629-8100, University of Jyväskylä)
Year2019
Volume58
Pages101141
Publication date2019-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnology in Society (JOURNAL)
Journal identifiersISSN: 0160-791X • E-ISSN: 1879-3274
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techsoc.2019.05.005
OpenAlexW2946802241
LanguageEN
Citations received6
References cited20

Amazon was the world's top Research and Development (R&D) firm in 2017. Its R&D investment was double that of 2015, five times that of 2012, and ten times that of 2011. \n \nSuch a rapid and notable increase in R&D investment has raised the question of a new R&D definition and focus in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D). \n \nUsing an empirical analysis of Amazon's R&D model as a system, this paper attempts to provide a convincing answer to this question. \n \nIt has been identified that Amazon, which is based on R&D as a culture, has been promoting companywide experimentation to cause customers obsessed with making purchase decisions. This obsession has enabled Amazon to deploy an architecture for participation that makes the most of digital technologies by harnessing the power of users. Such user-driven innovation has accelerated a dramatic advancement of the Internet that, in turn, has accelerated the co-emergence of soft innovation resources in the marketplace. This emergence has activated a self-propagating function that has induced functionality development, leading to supra-functionality beyond an economic value that satisfies a shift in customers’ preferences. While this system depends on the assimilation capacity of soft innovation resources, Amazon has developed a high level of capacity supported by a rapid and notable increase in R&D investment. The above efforts function in a virtuous cycle leading to the transformation of “routine or periodic alterations” into “significant improvement.” \n \nThese findings give rise to insightful suggestions regarding a new concept of R&D in neo open innovation in the digital economy

Amazon rainforest · Business · Economics · Economy · Function (biology · Industrial organization · Investment (military · Political science · Virtuous circle and vicious circle · Economic and Technological Developments in Russia · Entrepreneurship Studies and Influences · Innovation Policy and RD

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Unique citing works6
Citations per year1
Citation span2020 - 2022 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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