Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level
Bibliographic Data
| ID | 11238915 |
|---|---|
| Authors | Sang Hoon Jung (0000-0003-1113-5018, Kwangwoon University, corresponding author), Yong Jin Jeong (0009-0003-3457-6534, Kwangwoon University) |
| Year | 2020 |
| Volume | 63 |
| Pages | 101409 |
| Publication date | 2020-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technology in Society (JOURNAL) |
| Journal identifiers | ISSN: 0160-791X • E-ISSN: 1879-3274 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techsoc.2020.101409 |
| OpenAlex | W3088735601 |
| Language | EN |
| Citations received | 11 |
| References cited | 35 |
Business · Customer engagement · Data science · Digital marketing · Gauge (firearms · Social marketing · Social media · Social media analytics · Social media marketing · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
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| Citations per year | 2.2 |
|---|---|
| Citation span | 2021 - 2024 (4) |
| Highly cited | No |