Television audiences and transnational nostalgia
Mad Men in Israel
Bibliographic Data
| ID | 11267276 |
|---|---|
| Authors | Flora Tsapovsky (independent Scholar, Israel, corresponding author), Paul Frosh (0000-0002-4813-074X, The Hebrew University of Jerusalem, Israel) |
| Year | 2015 |
| Volume | 37 |
| Issue | 5 |
| Pages | 784-799 |
| Publication date | 2015-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0163443715587872 |
| OpenAlex | W2142084409 |
| Language | EN |
| Citations received | 3 |
| References cited | 28 |
Nostalgia is a transnational condition. It not only describes temporal displacement from a vanished past but also spatial dislocation from a lost dwelling place: home. What happens, then, when the spatio-temporal dimensions of nostalgia are realigned by media globalization? Can the transnational consumption of media texts create memory-structures that allow viewers to feel ‘at home’ in a past that is not ‘theirs’? What might such a reconstitution of nostalgia tell us about practices of interpretation, recollection, and identification among media audiences? Addressing these questions, this article investigates the responses of Israeli television viewers to a purportedly nostalgic US drama series, Mad Men . In the process, it reemphasizes nostalgia’s spatial axis, while reframing nostalgia as a construct of viewer engagement rather than as a feature of media texts. Ultimately, it proposes that contemporary transnational nostalgia possesses a double structure: it is selective, acting as an emotional and cognitive resource consciously used by audiences to examine their present personal and socio-political realities; that very use, however, depends on a ‘banal cosmopolitanism’ in which the mediated pasts of distant societies are seamlessly experienced as a part of viewers’ proximate lifeworlds
Aesthetics · Art · Cognitive reframing · Construct (python library · Consumption (sociology · Cosmopolitanism · Drama · Interpretation (philosophy · Literature · Media studies · Political science · Politics · Shadow (psychology · Social science · Sociology · Television studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Nostalgia and Consumer Behavior · Psychology · Social Psychology
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“I Buy American”
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Perpetually dividing and suturing the past and present’
McIsrael? On the ?Americanization of Israel
A Note on Nostalgia
Narrative Complexity in Contemporary American Television
Altered States
Imagined communities
From Localisation to Translocalisation
Cultures of Cosmopolitanism
California and Irony in Mad Men
Imagined Communities. Reflections on the Origin and Spread of Nationalism
Penetrating Markets, Fortifying Fences
Memory Unbound
Focus Groups
| Unique citing works | 3 |
|---|---|
| Citations per year | 0.43 |
| Citation span | 2019 - 2024 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |