TikTok and its mediatic split
The promotion of ecumenical user-generated content alongside Sinocentric media globalization
Bibliographic Data
| ID | 11267302 |
|---|---|
| Authors | Keith B Wagner (0000-0003-3238-7521, Sungshin Women’s University, South Korea, corresponding author) |
| Year | 2023 |
| Volume | 45 |
| Issue | 2 |
| Pages | 323-337 |
| Publication date | 2023-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01634437221136006 |
| OpenAlex | W4312154278 |
| Language | EN |
| Citations received | 7 |
| References cited | 15 |
TikTok has ousted Google as the world’s favorite online destination in 2021. As China’s first emergent social media app making its mark across the Global North and South, it has prompted a shift in our global mediascape. Following in the footsteps of YouTube and Instagram after it, TikTok is facilitating new identities through User-Generated Content (UGC) while challenging the hegemony of American-led platform culture. UGC analyzed in this article views it unabashedly as a youthful narcissism through which a form of self-reinvention online is created. This is culturally surmised as an intriguing new form of global creativity that I label ecumenical UGC. Yet, scholarship has largely examined TikTok through empirical and content analysis frameworks only, negating the compelling cultural studies issues evinced in this trendy media. In conjunction with discussions of TikTok’s meteoric rise, this article also probes how the Chinese company that owns this app bends several UNESCO media principles, creating its mediatic split with its twin, Douyin operating only in the PRC. By laying out this other path, one detects a shrinkage of cultural globalization in the pandemic era as TikTok becomes a carrier of ‘underglobalization’ flows, a disrupter and provider of algorithmic content, all going under not against older notions of global culture
Content (measure theory · Globalization · Media studies · Political science · Social media · Sociology · User-generated content · Digital Marketing and Social Media · Gender, Feminism, and Media · Impact of Technology on Adolescents · Law
Interpretive incompleteness in global cultural flows
Sang Culture
Navigating intersectional expectations
Environmental activism, emotions and the TikTok affect
It speaks to me in brain rot’
Contemporary Ethnographic Aesthetics
The role of smart recommendations in shaping tourists’ emotional arousal and destination preferences
Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)
The co-evolution of two Chinese mobile short video apps
The Rise of A 'Me Culture' in Postsocialist China
Extending the Internet meme
Absentmindedly scrolling through nothing’
The institutionalization of YouTube
Playing to the World's Biggest Audience
Imagining Global Video
Dreaming as a critical discourse of national belonging
Reality Television
Why's Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media
| Unique citing works | 7 |
|---|---|
| Citations per year | 3,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |