The impact of advertisements on women’s psychological and emotional states

Exploring navigation and resistance of disabling stereotypes

Bibliographic Data

ID11267470
AuthorsElla Houston (0000-0003-4801-5052, Liverpool Hope University, corresponding author)
Year2019
Volume41
Issue6
Pages791-807
Publication date2019-09-01
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443718813484
OpenAlexW2901854770
LanguageEN
Citations received4
References cited35

Representations of disabled women in advertising have been historically problematic. Largely, such portrayals have reinforced disability and gender stereotypes. This is an important issue to address because cultural representations have the ability to challenge or support widespread attitudes and beliefs surrounding identity groups. In addition, representations can generate micro level impact, for example, influencing how individual’s perceive themselves. In this article, Thomas’s (1999) concept of psycho-emotional disablism is used to enhance understandings of the relationship between advertising messages and individual psychological and emotional states. The feminist disability studies research presented in this article explores how women with mental health issues navigate advertising portrayals of mental health and gender. The findings develop existing knowledge of psycho-emotional disablism through demonstrating how individuals often use problematic advertising messages and memories of psycho-emotional oppression as a vehicle for positive self-transformation and as a way of resisting cultural stereotypes

Developmental psychology · Identity (music · Mental health · Oppression · Political science · Politics · Psychotherapist · Resistance (ecology · Disability Rights and Representation · Gender Diversity and Inequality · Gender, Feminism, and Media · Psychology · Social Psychology

Tools

Open DOISci-Hub