Recognition for resistance
Gifting, social media, and the politics of reciprocity in South Korean energy activism
Bibliographic Data
| ID | 11267508 |
|---|---|
| Authors | Su Young Choi (0000-0001-9958-6512, Stetson University, corresponding author) |
| Year | 2021 |
| Volume | 43 |
| Issue | 7 |
| Pages | 1247-1262 |
| Publication date | 2021-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01634437211022715 |
| OpenAlex | W3170854544 |
| Language | EN |
| References cited | 32 |
This article argues for adopting the theoretical lens of gift exchange and reciprocity into the study of social movements and social media in an attempt to widen the horizon of the field of protest and media beyond its technological orientation. This lens invites us to see how protesters can build a movement strategically through the practice of gifting and the principle of reciprocity, and how such practices intersect with socially situated usages of digital media technologies to mediate and facilitate the politics of reciprocity. Based on an ethnographic analysis of energy activism in South Korea, the study suggests four necessary conditions for movement-building through culturally and technologically mediated forms of gift and reciprocity: pursuit of inclusive and open-ended alliances, prohibition of negative exchange, commitment to mutual interest aligned with shared movement goals, and the maintenance of voluntary and creative participation in gift exchange
Ethnography · Field (mathematics · Media studies · Political science · Politics · Public relations · Reciprocity (cultural anthropology · Resistance (ecology · Situated · Social exchange theory · Social media · Social movement · Social science · Sociology · Asian Culture and Media Studies · Gender, Feminism, and Media · Law · Social Media and Politics
Profit and Gift in the Digital Economy
Constructing Indignation
In search of the ‘we’ of social media activism
Mediated grassroots collective action
Social capital online
Reclaiming, proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico
Contextualizing Technology Use
The persistence of collectivity in digital protest
The Economic Approach to Human Behavior
The Gift
Reciprocity
Digital gifts
The Structure of Reciprocity
Democracy, protest and public sphere in Russia after the 2011–2012 anti-government protests
Economies and Cultures
Networks of Outrage and Hope
Routing Around Organizations
A situated understanding of digital technologies in social movements. Media ecology and media practice approaches
The myth of 'us
The Logic of Connective Action
Economies
Le don en négatif. Esquisse d'une grammaire de la violence et du mal
The Norm of Reciprocity
From Ritual to Theatre
Years of Protest and Media Technologies Scholarship
Reciprocity as a Key Concept for Social Media and Society
Intersectional Mobilization, Social Movement Spillover, and Queer Youth Leadership in the Immigrant Rights Movement
Resource Mobilization and Social Movements
| Citation velocity | historical |
|---|---|
| Highly cited | No |