Audiovisual production in Brazil
Will its public support survive the new political scenario
Bibliographic Data
| ID | 11267751 |
|---|---|
| Authors | Othon Fernando Jambeiro Barbosa (0000-0003-3157-7454, Universidade Federal da Bahia), Kátia Santos De Morais (0000-0002-4658-0675, State University of Bahia (UNEB), Brazil), Natacha Stefanini Canesso (0000-0003-0997-0014, Universidade Federal do Oeste da Bahia, corresponding author), Juliano Mendonça Domingues Da Silva (0000-0002-6956-255X, Universidade Católica de Pernambuco), Milena Silvino Evangelista (Universidade Católica de Pernambuco) |
| Year | 2023 |
| Volume | 45 |
| Issue | 6 |
| Pages | 1258-1274 |
| Publication date | 2023-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01634437231168309 |
| OpenAlex | W4366422587 |
| Language | EN |
| Citations received | 3 |
| References cited | 7 |
This article discusses public funding of the development of Brazilian audiovisual production and the main agents involved in its conception and implementation. Public policies impacted the total revenue of US$ 4.5 billion of the national audiovisual industry in 2014, representing approximately 0.45% of the national GDP and surpassing the percentage participation of sectors such as the pharmaceutical industry. This article addresses the question of whether this innovative Brazilian policy for promoting audiovisual production can be considered to be wellconsolidated, with a well-structured active production chain. It discusses how the policy originated, how it became institutionalized, and the contribution provided by those who played a key role in its development and implementation (2009–2016). The analysis draws on theories relating to the political economy of communication. The research methods and techniques adopted include analysis of data from Brazilian government agencies, exhibitors, professional and trade-union associations, and media groups
Business · Economic growth · Economics · Government (linguistics · Political science · Politics · Production (economics · Public policy · Public relations · Revenue · Cultural Industries and Urban Development · Management and Organizational Studies · Public Administration · Qualitative Comparative Analysis Research · Finance · Marketing
| Citations per year | 3 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |